5 Things To Keep In Mind Before Launching A Mobile game

There are so many mobile games that are popular among people and still relevant to this day. But there are some games which received flak because of launch issues and bugs. These games might falter because of uncompromising quality and mediocre concepts. If you are a budding developer or planning to be one, you need to be ready for criticism. These are some points to keep in mind before launching the game on any platform.

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Prepare for Negative Reception

The developers have so much expectation in their games. They expect the audience to like their game. But things don’t always go smoothly. There might be errors, diminishing quality effect, and launch issues. People would throw tantrums at the developers. This is the last thing the developers want. So how to respond to criticism?

5 Things To Keep In Mind Before Launching A Mobile game

The reaction of developers matters a lot. If the developer wants the game to sell, never talk to your audience in a negative manner. Do not indulge in fights and stay calm. The moment the developer turns negative, the entire project is put to risk. This would also break the trust between the audience and the developers. Though it is nice to stay positive, prepare for negative reception in case anything goes wrong.

Offer free updates and additional content

Games like PUBG Mobile and Free Fire offer free updates to keep in touch with their audience. Some of these are done to make sure that it satisfies the audience regarding issues such as hackers and bugs.

5 Things To Keep In Mind Before Launching A Mobile game

However, there are indie game developers who might struggle to give updates due to budget issues. To overcome this, it is advisable to use a crowd-sourcing platform for funds. Websites like Indiegogo and Kickstarter can help developers in terms of money.

Launch the game in beta access

Some developers who are unsure about their game can launch their game in beta access. Brawlhalla Mobile recently launched their game for a specific number of people in beta access. Why is beta access advantageous?

5 Things To Keep In Mind Before Launching A Mobile game
BrawlHalla Mobile

The audience can report the errors/bugs they face – to the developers. Receiving the feedback, the developers can fix them and finally launch the game on mobile platforms. In conclusion, this is a safe way to understand the audience and their requirements and add elements accordingly.

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Hire good testers to test the game.

Some games fail due to bad testers. A good tester should understand the vision of the developers, the game, and check each corner to find errors. Some developers might choose software testers instead of game testers. Though software testers can find errors in the software, they are deemed to be useless while testing games. To test a game, the tester needs certain skills that software testers don’t possess. Therefore a good tester should also have some knowledge in both software and gaming mechanisms.

5 Things To Keep In Mind Before Launching A Mobile game

Establish a good communication with the audience.

A game is declared dead if the communication between the developers and the audience is harmful and negative. Moreover, it breaks the trust of the audience. The developers should always be nice to their audience. They should quickly reply to their concerns and ideas. The customer support should always be intact and well mannered.

5 Things To Keep In Mind Before Launching A Mobile game

Conduct contests, give freebies, and get the trust back. These actions might make the audience overlook the errors and enjoy the game for a while. In conclusion, if you want your game to sell, it all depends on communication and good marketing.


Also Read: Most Popular Mobile Games of 2020