LifeAfter Collaborates With Xiaomi to Celebrate Its First Anniversary in Southeast Asia

The English version of NetEase Games’ mobile doomsday survival game LifeAfter is going to celebrate its first anniversary starting from March 5th in Southeast Asia. LifeAfter will also collaborate with Xiaomi to host offline celebration events between March 5th and April 5th in more than 100 Xiaomi stores!


Enter the “Battlefield” Offline, Featuring Hefty Prize Packs

LifeAfter will be offering post-apocalyptic wastelands in over 100 Xiaomi physical stores. The stores feature LifeAfter-themed artwork and will also provide players with the latest version of LifeAfter for a demo play-through. Players can experience the struggles of post-apocalyptic survival, immerse in the beauty of the barren wastelands and the unyielding will to the survival of humanity!

On top of having fun experience, there will also be exciting anniversary lucky draws in all the stores. Scan the QR code in store to participate for a chance to win a total value of more than $5,000!

Join the Non-Stop LifeAfter x TakeMiOn Activities in Themed Flagship Stores

In the central business districts of Jakarta, Bangkok, and Kuala Lumpur, three of the Xiaomi flagship stores will be unveiled as LifeAfter pop-up theme stores. These stores will feature realistic on-site decoration and playtesting machines, transform into real “Doomsday Supply Centers”. Three “LifeAfter x TakeMiOn” play sessions will take place on March 7th and March 8th in Jakarta, March 28th in Bangkok and March 28th -29th in Kuala Lumpur in the three theme stores to celebrate the anniversary!


What’s more exciting is that, Miska University Raid Competition, one of the most popular raid among LifeAfter players will be held at the event! Players group up in teams of four and register online or on-site to participate in the speedrun challenge of Miska University Raid. Each participant will be rewarded with special gifts for registeration! The winning team will not only receive a bonus limited in-game package provided by LifeAfter, but also the latest smartphones and other products from Xiaomi! Before the start of the official competition, popular KOL players invited by LifeAfter will make a surprise appearance and give a warm-up demonstration match of Miska University Raid, accompanied by exciting live commentary from the MC to create an audiovisual feast!.

Since the launch of LifeAfter, players have grown together by chasing hope and light at this in-game postapocalyptic world. Thanks to the ever optimizing "Doomsday" experience and the extremely engaged player community, LifeAfter is able to jump across the barrier that separates online from offline. The collaboration between LifeAfter and Xiaomi, two brands deeply loved by young people in Southeast Asia, is bound to send a ripple of fun and excitement through their huge fanbases.

-PR Provided by NetEase Games